Why this is important:
- Kohl’s efforts (featured in People and other publications) to include diverse individuals in their core product lines is a big public statement that demonstrates the importance and value of recognizing individual differences.
- The fact that they are recognizing diversity is a BIG step and hopefully will be a domino to cause a more positive shift in the market.
- Kohl’s efforts to create an adaptive clothing line across their top kids’ brands helps to enable the education of mass retail consumers by exposing them to the brand in stores and on-line.
- Kohl’s efforts to create an adaptive clothing line across their top kids’ brands helps to provide an opportunity to learn about the needs of diverse individuals and how diverse individuals function in society and their daily lives
- Mass retailer expands diverse consumer base and this is a great place to start.
- Kohl’s involved its own staff with disabilities or who have family members with disabilities or they are care takers for a disabled individual. It is important to get input for key decisions based on reality!! And it helps to spread strong word of mouth!
#Adaptiveclothing; #Disability; #Kohl’s; #Inclusivity